08/11/2012

Preliminary Task: Front Cover Research

The typography used in this front cover are all Sans Serif fonts, this gives a casual feel and it also feels like it's targeted at young adults and new families which coincides with the photo of the children as they are young and also the Masthead is "Prep School". The tablets and laptops featured in the photo are there to advertise and show off the money, technology and resources this school has to offer to the target audiences children. With all the children on the tablets and smiling it implies that it's a happy learning environment and a pleasant place to be, so obviously the purpose of the photo on the front cover. The colour scheme used is blues, which is the same as the uniform blazer and the chairs in the photo. Blue is also a very easy colour on the eye and does not appear garish.
The layout is quite cluttered in comparison to the other front cover, this cover features much more text, a criticism of that would be that some of the text overlaps the photo of the two student and I think it would look a lot more professional and it also eliminates any complications with text not being readable on the background. The camerawork used is a medium shot of one female student in a three quarter stance and a male student, taller, stood behind her. If he was stood in front his height would be significantly taller in comparison so it's good that he is behind as it balances the photo well. The fonts used are also Sans Serifs and this magazine looks like it's targeted at the students, probably sixth form, rather than the parents. However the colour scheme of deep purples and blacks makes it very elegant and stylish, however the font colour choices seem a bit random with some secondary text in purple with the title in black but then on the left hand side there is just black text with no purple title which seems lazy or a mistake.

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