How did you attract/address your audience?

The front cover colours scheme of red and black is quite striking which draws you in. The large photo of the subject with his hood down facing the ground is quite mysterious and draws you in to find out what his story is and who he is. A brief list of the main articles on the front page will also draw the reader in if they see an artist they recognise on the front cover, it also gives the reader an indication of the genre of music this magazine is aimed towards. The social media plugins helps to drive traffic towards the "Pulse" brand by building a larger community behind the magazine. The badge on the left indicates that is a well established magazine as it says it's been going for 5 years, this would draw in new readers as it shows a prestigious reputation.

The contents page is very clear and makes it easy for the reader to find the page number of an article and it also makes readers interested in the other articles. The subscription offer of a 50% saving is very appealing and will drive the viewer to visit the website, call the number or text the number to subscribe. The "And More" is a teaser into the whole magazine and invites curious readers to actively read through the content available.

The photo on the double page spread is quite comical and it also instantly draws your attention to the quote which is quite inspiring and interesting which then in turn draws the reader to read the whole article. The use of 5 photos on the double page spread also makes it quite appealing on the eye as there is little text to read too, so it's a quick article that is very appealing. The diagonal separations between the photos are dynamic and draw you in. The subtitle of the article also is a small reveal into what the article is going to be about and acts as a teaser for the readers. The main photo is looking into the camera which draws the reader in and also establishes a connection, a key convention in a magazine structure. Photos pull the viewer in more than a block of text which is why I made the decision to include 5 photos on the double page spread and allocate a small amount to the article.